Omg!! The H&M new fashion brand called &Other Stories will be available this spring in most of the major European cities for now (not in America yet), in London, Berlin, Barcelona, Milan, Copenhagen, Paris and Stockholm and available online in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK. The brand will feature, for women, shoes, bags, beauty, accessories and, of course, clothes from feminine ready-to-wear to more masculine styles. The objective of the brand? "[...] create lasting wardrobe treasures within a wide price range [...]". Were have you been all my life?

http://44fashionstreet.com/article/hm-launches-brand-new-fashion-label